Saturday 31 October 2015

James Lakeland`s Fashion Event in London

James Lakeland`s fashion event provided – undoubtedly - the most memorable highlights of this week.
We gathered at his chic New Cavendish store for free-flowing prosecco, canapés, hand massages, exchange of style ideas and gossip with an army of chic fashionistas.
And it became clear after talking with a few of James` fans that we all adore the designer`s flawless style. His winning formula mixes wearable staples, luxurious hides and eclectic accessories, to deliver an instant moneyed sophistication at amiable prices. I am wearing a James Lakeland dress and Vivienne Westwood for Melissa heels.
The label`s signature consists of restrained elegance peppered with a dash of eccentricity and a dollop of edginess to make the look current. I just had to have this adorable gilet / dress!
James showed us how to shop anew by offering a one-off `dream rail` at incredible prices – a real bonus for a seasoned shopaholic.
Rich tonal shades and innovative fabrics put a smile on our faces. I left with bags of new pieces that I can throw on knowing they will immediately work.
Kudos to the designer for keeping a distinctive sense of who he designs for intact over the years. This clearly entices his core customers to come for more, season after season.

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