Located on Ebor Street, London E1, Shoreditch House is a
members’ club with accommodation. I went to check it out, as one of my friends
said she really liked this converted East London warehouse, for its relaxed
atmosphere and groovy vibe. Seating in a bright and airy room full of
miss-matched furniture, I contemplated my contemporary surroundings - I am wearing a dress by Ralph Lauren, my bag is from Anya Hindmarch, and fur jacket from Paulie.
Everything
was open space – there were very few walls here. The place was full of London`s
artisans, business people and intellectuals, who – when I visited – were either
engrossed in conversations, or reading broadsheets or were working on their
laptops and tablets.
Large windows bring in light which is reflected in copper
and iron lamps. Even the toilets were furnished with industrial-style lamps.
The
fire was roaring in a fireplace, even on a very warm October day. Low-hanging
chandeliers were flaring their nostrils. Lounge, leather armchairs complemented
sofas and chairs clad in muted shades of sand, grey, blue and green. Large,
distressed clocks heralded return to simplicity and essentiality.
Food offered complex and intriguing jumble of influences.
You
could clearly see that the designers behind this scheme succeeded in fusing
shabby-chic communal living room with the sophistication of elevated urban
apartment. The black exterior, outdoor roof deck, use of wood and concrete
(which added the element of authenticity) and cast-iron stools made this place rooted
to East London tradition but also relevant to modern living.
I am glad the club
is popular. No wonder, as this rarefied brand caters perfectly to its patrons`
taste – the taste of a new, post-recessionary client.
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