London College of Fashion for H&M

I was enchanted by the latest H&M collaboration. No, this time it wasn`t any world-renown designer who provided a capsule collection for this popular chain, but London College of Fashion students who interpreted H&M latest collections through fashion illustrations.

Adriana Deco is one of the alumnus who participated in the project. London College of Fashion (LCF) is a constituent college of the University of the Arts London, so don`t be confused to see a slogan bearing its name: `H&M loves ual` displayed by the retailer.

Fiona Gourlay used ink and watercolour to create her artwork.

Maisie Noble worked with ink and acrylic on her illustrations.

My favourite were skinny girls depicted by Isabella Cotier……

….as well as realistic-looking sketches by Joseph Larkowsky……

…….and somewhat moody but attractive portraits delivered by Sue Dray.

 

The exhibition runs right now in H&M Oxford Circus store, in the gallery space on the 4^th floor.