Illamasqua – the Makeup Brand That Loves Drama

Since its launch in November 2008, Illamasqua – an independent, British make-up brand – has been perceived as cool and innovative. With roots in prohibited 1920s Berlin club scene, and expertise in manufacturing professional make-up for film and theatre, the brand appeals to performers, models, those who want to express their individuality and fashionistas who crave high-quality, `hot-off-the-catwalk` trends translated into makeup products, the minute the bright lights of a fashion week are switched off.

Illamasqua doesn`t disappoint. However, the vibrant colours of their highly-pigmented lipsticks or eye shadows might not be always suitable for wearing in a cold light of an office, or outside a chic members` club in Mayfair.  For a daily usage, their equally striking hues of nail varnishes offer a `safer` option, without compromising on quality. Well-chosen nail colour would definitely add the right amount of edgy attitude to any outfit.

I have a large collection of Illamasqua nail polishes and am still adding new `heroes` whenever I come across any arresting and simply irresistible examples.

A great thing about this `look at me` brand is that it acquired a Cool Brands status in 2011, for its uncompromising dedication to self-expression – how cool is that? It now sits alongside Apple, Prada, and Manolo Blahnik – just to name a few other Cool Brands winners – and provides inspiration and a toolset to achieve the look that is as individual as it is beautiful. I am wearing `theatrical` eyelashes from Illamasqua. My dress is from Mulberry.