Thursday, 19 November 2015

Burberry`s Christmas Tree at Claridges Hotel (London)

I certainly did not expect to be met by a large cone of metallic umbrellas when I went to Claridges hotel in London`s Mayfair. Designed by Burberry’s Christopher Bailey, as the Claridge’s Christmas tree, the structure is as modern and as bold as one would expect from the iconic designer. It certainly doesn`t disappoint on the novelty front.
This innovative design uses technology to interact with the passing guests. Thousands of tiny lights which are layered over almost 100 umbrellas go on and off, as they are triggered by the passing crowd.
The crown of this extravagant six metre-high structure is made up of interlocking umbrellas with no traditional star or an angel in sight.
The colours – gold and silver – give it a luxurious, yet understated feel. And it throws beautiful reflections on the walls and ceiling.
It is so different from the elaborate, traditional Sicilian tree that Dolce & Gabbana gave to Claridges last year. Or the 2011`s tree produced by Alber Elbaz, formerly of Lanvin, who placed a jolly-looking puppets and presents under the shrubs.

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