Thursday, 15 January 2015

Alexa Chung for AG Jeans launch at Selfridges

Tonight people came amass to witness the launch of Alexa Chung`s fashion line for AG Jeans at Selfridges` third floor Denim Studio in London. I am wearing a cashmere sweater from Crumpet.
Fresh-faced and relaxed Alexa played a mini-basketball game with fans and answered questions on her favourite S/S15 trend – denim (of course); and her fash haunts – vintage stores in her New York neighbourhood, and – of course – Selfridges.
I didn`t know what to expect from her first British fashion line, which contains 20 pieces, but have to say, was pleasantly surprised. Well-made, sophisticated in their simplicity designs set the tone for the collection. I like this A-line skirt, yours for £180.
And how about a laid-back grey sweatshirt with a slogan? It retails for £150.
My favourite – however – is this soft and fluid dress – yes, denim can be flexible. Love the detailing around the neck – a great juxtaposition of tough-by-nature cloth made into ruffles. Cost - £195. Easy glamour at its best.

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