Summer sales are in full swing. Today I bought this dress and sandals at Michael
Kors` Regent Street boutique in London –
the dress was reduced to £138, and shoes to £90.
It is very satisfying to find something fabulous at sales,
and here are my five tips for making the sale season a success:
1.
Be rational about your investments - some items
are worth paying a higher amount for; I bet you will wear a classic Prada bag
so often, in a year time it will cost
you almost next to nothing per wear. It can`t be however said about every
designer find. So called `It` bags usually
lose their appeal the next season, apart from – of course - Fendi`s `baguette`,
the very first iconic `It` item that the world fell in love with, which can
still be carried around with pride. Be selective – cashmere, silk, and leather
will wear well, but there is no mileage in buying a pair of designer 10 den tights.
2.
Know who is selling your favourites and when
they start and end their sales - the first few hours and the last afternoon is
when the real bargains can be found. I recall buying a chocolate-coloured, silk,
wrap-around dress from Diane Von Furstenberg for £50 on a last evening of sale
season in Harrods a few years ago.
3.
Plan your sale shopping in advance – even the
same brand offers different items in different location, for example Michael
Kors` concession in Selfridges carries different stock to its stand-alone
stores, and that includes sale pieces.
4.
If your financial situation requires you to be
restrained, don`t be tempted and stay away from the shops all together – you
will save 100% - guaranteed! Money in
the bank is more useful than money on your back, even if it is in form of a fab
Burberry`s coat. You can`t cash in your new coat quickly (unless you return it
to the shop) but cash – as my friend Karen says – is king! Sales come regularly
these days. Even if you miss it this summer, you can always go to designer
outlets or TK Maxx, which carry regular discounts, when your finances are
healthier. For now, occupy yourself - many art galleries are free…..or use your
spare time to learn something new…..or start your very own blog – the possibilities
are endless.
5.
Don`t go shopping when you are hungry or tired –
you are bound to make irrational decisions and regret your choices. Have a
rest, munch on something. Bargain-shopping is not a marathon. No-one pays you
to do it, so pace yourself.
Happy shopping!
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