Wednesday, 25 June 2014

5 Successful Summer Sale Strategies

Summer sales are in full swing.  Today I bought this dress and sandals at Michael Kors` Regent Street boutique in London  the dress was reduced to £138, and shoes to £90.

It is very satisfying to find something fabulous at sales, and here are my five tips for making the sale season a success:

1.       Be rational about your investments - some items are worth paying a higher amount for; I bet you will wear a classic Prada bag so often, in a year time  it will cost you almost next to nothing per wear. It can`t be however said about every designer find.  So called `It` bags usually lose their appeal the next season, apart from – of course - Fendi`s `baguette`, the very first iconic `It` item that the world fell in love with, which can still be carried around with pride. Be selective – cashmere, silk, and leather will wear well, but there is no mileage in buying a pair of designer 10 den tights.

2.       Know who is selling your favourites and when they start and end their sales - the first few hours and the last afternoon is when the real bargains can be found. I recall buying a chocolate-coloured, silk, wrap-around dress from Diane Von Furstenberg for £50 on a last evening of sale season in Harrods a few years ago.

3.       Plan your sale shopping in advance – even the same brand offers different items in different location, for example Michael Kors` concession in Selfridges carries different stock to its stand-alone stores, and that includes sale pieces.

4.       If your financial situation requires you to be restrained, don`t be tempted and stay away from the shops all together – you will save 100% - guaranteed!  Money in the bank is more useful than money on your back, even if it is in form of a fab Burberry`s coat. You can`t cash in your new coat quickly (unless you return it to the shop) but cash – as my friend Karen says – is king! Sales come regularly these days. Even if you miss it this summer, you can always go to designer outlets or TK Maxx, which carry regular discounts, when your finances are healthier. For now, occupy yourself - many art galleries are free…..or use your spare time to learn something new…..or start your very own blog – the possibilities are endless.

5.       Don`t go shopping when you are hungry or tired – you are bound to make irrational decisions and regret your choices. Have a rest, munch on something. Bargain-shopping is not a marathon. No-one pays you to do it, so pace yourself.

Happy shopping!


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