I just bought these fabulous shoes, by Bally of Switzerland,
and almost had a heart attack when I looked at the original price…. £565.00 (!)
Luckily, I took advantage of `end of sale` reduction but it made me think about
the reasons why high quality, designer goods command such high prices.
Firstly, a lot of thought goes into the original design, and
testing and that cannot be cheap. My new shoes have two-tonal platform: partially
in navy blue leather, and partially in bottle-green hide. The platform – as
high as it is – is shaped so well, it provides good support for my feet.
The quality of craftsmanship, super-soft skin, and the fact
the product is made in Italy, and not Asia, where workforce wages are lower, is
another reason for a hefty price. The high-end name, expensive premises in
prime locations, and big budget advertising campaigns for the brand also drive
the prices up.
Interestingly, in time of austerity many consumers turn to luxury
goods, especially as their price is often reduced at the end of the season. No
surprising, as they keep in pristine condition for much longer and provide
better value for money than `throw-away` fashion.
No comments:
Post a Comment