bYSI – Commercial Luxury at its Best

On my way to Chinatown (in a dress from Zara, sunglasses from Bvlgari, handbag from Longchamp, and rabbit fur shoes bought locally) I was pleased to discover that Singaporean brand bYSI managed – yet again - to successfully translate the latest designer trends into affordable commercial luxury.

I had Oscar de la Renta`s turquoise coloured shift, with rose needlepoint in mind when I stumbled across this beauty from the new bYSI collection, priced at SGD 69.00.

And this is how well they have interpreted Gucci`s `lily` lurex-silk jacquard halter dress; bYSI`s piece costs just SGD 79.00.

bYSI provides the latest styles, which are currently gracing the pages of fashion magazines (check out American Vogue for the above-mentioned Gucci and Oscar`s dresses), but they don`t copy them. They cleverly deconstruct the idea behind the design, and assemble it in an innovative, wearable way, which means new twists on top-designer classics.

bYSI`s latest collection is a perfect mix of youthful spontaneity, like this lovely mini-skirt (priced at SGD 59.00)……

……….and a more sophisticated sensibility. This midi ( SGD 79.00) would look great on a 20-year old, as well as on her mother….or on her stylish granny.

It is by birth a Singaporean brand, and started 10 years ago with a single store in Tiong Bahru Plaza. Right now the brand is trading in 12 different countries, spreading its ideology of aiming to dress every woman in the latest fashions from the runways. Smartly re-imagined, the designs are covetable in their own way.