Rouge Louboutin Launches at Selfridges

When in the late 1990s Christian Louboutin used fierce red nail polish to pain the bottoms of his heels with the lacquer, the new style icon was born. It took two years – I hear – for the brand to develop a perfect red nail varnish – suited to any skin tone - their first foray into beauty.

Today, I popped into Selfridges to check out Rouge Louboutin. I am wearing a leather dress by M&S, sweater by Gerard Darel, and shoes by Michael Kors.

My guide, eloquent and elegant Elisa, showed me a faceted, glass bottle – it has 16 facets for a truly dramatic effect. She explained that the 8-inch bottle has been inspired by Louboutin`s Ballerina Ultima. She demonstrated the custom-designed, triangular brush. Because each hair is not rounded but triangular, it  picks up the right amount of varnish and prevents air bubbles forming on the surface.

The colour has this sophisticated sex appeal that speaks fluent red carpet. And a highly concentrated formula creates a perfect finish with one coat only. What not to like?