Diana Vreeland Inspired Perfumes at Selfridges

It is so very fitting, at the time when New York Fashion Week has wrapped up, and the show came to London, that Selfridges reveals a collection of fragrances inspired by Diana Vreeland. She was – after all - a true fashion icon, and a formidable force behind the early successes of Harper`s Bazaar and Vogue, both of which she edited with supreme vision, and unmatched taste.

On a trail of a `bottled up` icon in Selfridges` cosmetic hall - I am wearing a dress by Chloé. My costume jewellery is by Disaya - Central St. Martin`s graduate Disaya Sorakraikitikul. My shoes are from Zara, and handbag from Michael Kors.

Credit to Diana`s grandson, Alexander Vreeland who commissioned five perfumes that revive her love of grand statements, and eloquent language. Their names are based on her well-known colloquialisms, such as Simply Divine (it contains tuberose), Absolutely Vital (based on sandalwood) or Outrageously Vibrant (cassis, rose and patchouli).

These fragrances are unique and even though they won`t make you into dynamic fashion influencer over night, they are definitely capable of turning heads - I am constantly asked what I am wearing when I spray myself with Perfectly Marvellous -  a heady scent of night-blooming jasmine.