H&M STUDIO is a brainchild of some clever H&M business
people who have been bringing innovation to this high street retailer for the
last few seasons. Not being content with bagging Lanvin and Donatella as their
collaborators in the past, they put their A/W14 collection on a Parisian catwalk,
and last week started selling it at selected stores.
This limited edition collection stands out from the usual
apparel you find in H&M shops – leather trousers in red and camel compete
for attention with slinky camisoles and satin shorts. Chunky knits and embellished
dresses scream `high fashion` but display price tags that are well below £100,
only occasionally stretching just over that figure.
Shorts are retailing at £34.99; the jumper can be yours for
£34.99; and the dress for £79.99
Oversized faux fur coats, slightly slouchy leather trousers
and shiny mules create a modern silhouette. The fluffy coat cost £49.99; and
the long dress retails at £34.99. The only one element that is missing in my
opinion is the conversation clutch.
Leather mules can be yours for £59.99
All the designs are focused on cool trends and use good
quality fabrics. This leather shirt cost £129.99.
This dress will set you back £99.99.
The collection contains statement
pieces that bought together, will provide a very desirable capsule wardrobe.
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